O2 Inside Line
“O2 Inside Line” is a premium, long-running content partnership between England Rugby, O2, and The Media Bunker — designed to bring fans closer to the heart of the national game.
For a decade, we’ve produced always-on, behind-the-scenes content that offers unprecedented access to the England camp. From live streams during the Six Nations Championship and Rugby World Cup, to documentary-style features and social-first formats, Market leading and innovative, O2 Inside Line captures the moments fans don’t usually see — the personalities, preparation, and pressure behind elite performance.
HITS DIFFERENT
“Hits Different” is our in-house rugby YouTube channel, showcasing rugby’s greatest characters.
Co-owned and fronted by England and Harlequins legend Danny Care, the channel blends world-class insight with entertainment-led formats. From interviews and challenges to squad picks, debates, and behind-the-scenes moments. Original, authentic, athlete-led content: fast-paced, personality-driven, and designed specifically for Youtube and our commercial partners.
8 MILLION YOUTUBE VIEWS
20+MILLION SOCIAL VIEWS
